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Branding

Simple Truth
Simple Truth
Creative branding agency in Chicago.
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Realities of brand evolution

Simple Truth partners Susan Bennett, Mark Drozd and Rhonda Kokot have been working together since 2000 — they…


Nice Flippin’ Logo, Part 2

Two writers with no design skills finish the fight over NFL logos

Read part 1 here.

Luke and Jason are copywriters at Simple Truth. Like most writers, they have no design skills. Despite this indisputable fact, they have many…


Nice Flippin’ Logo, Part 1

Two writers (with no design on being designers) rank NFL team logos

Luke and Jason are copywriters at Simple Truth. Even though their strongest design skill is switching from Helvetica to Georgia, we let them review all 32 NFL team logos.