10 Books That Changed Me

There’s a thing going on on Facebook where you get tagged in order to publish a list of the books that made a big impact in your life. I was tagged yesterday by two good friends and I decided to publish the list.

There are so many books that made a big impact in my life and so many other videos, papers, and discussion with persons I admire. Here is just a very short list of the 10 books that were top of mind when I got the request.

The Power of Your Subconscious Mind by JOSEPH MURPHY.

The Power of Your Subconscious Mind — Joseph Murphy

Using practical, easy-to-understand techniques and real world case studies, Joseph Murphy reveals the vast influences of the subconscious mind on all aspects of existence-money, relationships, jobs, happiness-and how you can apply and direct its power to attain your goals and dreams.

A life-changing classic since its initial publication in 1963, The Power of Your Subconscious Mind has opened millions of readers to the unseen force within them.

The Power of Your Subconscious Mind is one of the most beloved and bestselling inspirational guides of all time, shows how changing your thought patterns can produce dramatic improvements and turnarounds in your life.

The Creative Habit by TWYLA THARP.

The Creative Habit — Twyla Tharp

Creativity is not just for artists. It’s for businesspeople looking for a new way to close a sale; it’s for engineers trying to solve a problem; it’s for parents who want their children to see the world in more than one way.

I will keep stressing the point about creativity being augmented by routine and habit. Get used to it. In these pages a philosophical tug of war will periodically rear its head. It is the perennial debate, born in the Romantic era, between the beliefs that all creative acts are born of (a) some transcendent, inexplicable Dionysian act of inspiration, a kiss from God on your brow that allows you to give the world The Magic Flute, or (b) hard work. — Twyla Tharp

Damn Good Advice (for people with talent) by GEORGE LOIS.

Damn Good Advice (for people with talent!) — George Lois

An indispensable guide to creative success from award-winning ad man, and original Mad Man, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity.

Lessons from the incomparable life of ‘Master Communicator’ George Lois, the original “Mad Man” of Madison Avenue.

The Marketing Classic POSITIONING by AL RIES and JACK TROUT.

Positioning — Al Ries and Jack Trout

Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to do it.

The Elements of Color by JOHANNES ITTEN.

The Elements of Color. A treatise on the color system of Johannes Itten based on his book The Art of Color — Johannes Itten

This is the most complete document of one of the landmarks of modern education in art — the famous Basic Course at the Bauhaus in Weimar, Germany. Itten was the teacher who organized it at the invitation of Walter Gropius.

First published in 1963 when Itten was still alive, the book has been revised and updated by Itten’s widow, Anneliese Itten, and includes new material from the basic course at the Bauhaus, as well as visual examples and descriptions of the refinements made by Itten in later course in Berlin and Zurich.

Rich Dad, Poor Dad by ROBERT T. KIYOSAKI.

Rich Dad Poor Dad: What the rich teach their kids about money that the poor and middle class do not! — Robert T. Kiyosaki

Rich Dad Poor Dad tells the story of Robert Kiyosaki and his two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing.

The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

How to Win Friends and Influence People by DALE CARNEGIE.

How to win friends and influence people — Dale Carnegie

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

The Medium is The Message by MARSHAL MCLUHAN and QUENTIN FIORE.

The Medium is The Message — Marshal McLuhan

McLuhan’s remarkable observation that “societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication” is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

30 years after its publication Marshall McLuhan’s The Medium is the Massage remains his most entertaining, provocative, and piquant book.

Manufacturing Consent. The Political Economy of Mass Media by EDWARD S. HERMAN and NOAM CHOMSKY.

Manufacturing Consent — Noam Chomsky

In this pathbreaking work, now with a new introduction, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.

What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.

On Writing Well by WILLIAM ZINSSER.

On Writing Well — William Zinsser

On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet.

Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

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