Dec 4, 2022
7 min read
How a New Comer Successfully Bamboozled a Market Leader Like Gillette?
An interesting case study of how a mouse beat an elephant in the room
This story is the best real-life example if anyone wants to learn how to beat a billion-dollar market leader at its own game. Because this case study is about a newborn company that went on to challenge the most dominating force…
