How Amway Used a Unique Sales Strategy to Get Higher Conversions
Sell experience not product
The salesmen culture was very popular in the US during the 80s and 90s. It was not uncommon to have salesmen come and knock at your door at weird times. These door-to-door salesmen sold books, dictionaries, washing powders, appliances, utensils, and everything you can think of.
So, while companies used these sales models extensively, there was a problem. These salesmen had a very low conversion rate — no prize for guessing the reason.
Would you like someone uninvited, knocking on your door when you are busy with something, or just going about your daily routine?
These salesmen were truly irritating. They used to come knocking at your door, present all their products without asking your permission, and then say, “Ok, so which one do you want to buy.”
The problem here was that, while the guy was making his sales pitch, the customer used to think, “this salesman dares to disturb me during the day and has come to present me something that I do not give a damn.”
The annoying approach of these salesmen made the customers lose interest in the products, regardless of how good it was.
