Jun 25, 2021
4 min read
How Amway Used a Unique Sales Strategy to Get Higher Conversions
Sell experience not product
The salesmen culture was very popular in the US during the 80s and 90s. It was not uncommon to have salesmen come and knock at your door at weird times. These door-to-door salesmen sold books, dictionaries, washing powders, appliances, utensils, and everything you can think of.
