Branding Stories
Published in

Branding Stories

How Amway Used a Unique Sales Strategy to Get Higher Conversions

Sell experience not product

The salesmen culture was very popular in the US during the 80s and 90s. It was not uncommon to have salesmen come and knock at your door at weird times. These door-to-door salesmen sold books, dictionaries, washing powders, appliances, utensils, and everything you can think of.

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Kavish Kamat (KK)

A banker with avid love for writing. I am inspired by my surroundings and like to write about my experiences with them. I give my message through my stories.