Design: Less Mockups Are More

How To Increase Satisfaction While Reducing Mockups and Revisions

Every time I start a design project, I set an initial number of mockup options I’ll plant to present. Depending on the project, I like to offer 2–5 options. But when I first started my design career, I’d offer 10, which would quickly lead to 15 or 20. And this was terrible…for everyone.

My problem was I wanted to explore ALL of the options, and I wanted my clients to have every scenario they could imagine to choose from. My approach was…