Why So Many Websites Fail

The 3 Things Every Website Needs To Thrive

Stephanie Asmus
Branding101

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You just built a website for a client, and everyone is thrilled it’s done. The nuances of UX/UI, SEO, and copywriting were more than the client, or maybe you, expected. Likely, a few too many cooks got in the kitchen and things got awkward. Maybe timelines were delayed, or additional costs were incurred. Nonetheless, everyone’s excited it’s done and are ready to pop open the champaign and watch the leads come pouring in.

…If only it was that easy.

Unfortunately, building the website isn’t the hard part. Even if it costs $50,000 and is the most beautiful website in the world, building the website is just the first step.

If you’re someone who builds websites for a living, or even if you’re just someone wanting a better website, there’s something you have to understand:

A website is a garden.

To produce a bountiful harvest, the garden must be continually labored over and cared for. Building a website is nothing more than plotting out the garden, and planting the seeds. Walk away now and all of that work is for nothing.

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Stephanie Asmus
Branding101

Austin-based designer, writer, and entrepreneur. www.stephasmus.com | IG/@stephasmus