Report: Why Every Retailer Needs a Mobile Shopping App
Retailers already know that mobile devices play a major role in the shopper journey. From discovery and research to purchase and fulfillment, smartphones are with their customers at every step.
In the midst of the retail apocalypse, brands are focused on bridging the gap between online and in-store experiences, and retailers are betting big on mobile — specifically, mobile apps.
Why? Let me give you a few reasons…
- People are flocking to apps — so much so that mobile shopping app sessions grew 54% from 2016 to 2017
- Mobile apps not only convert 161% higher than mobile sites, they also convert 43% higher than desktop sites.
- By 2021, nearly half of all online sales will be purchased on smartphones.
Mobile is a top priority for retailers, and 89% will increase their investments in smartphone initiatives this year. By 2020, 84% of retailers will have a mobile shopping app.
We made it easy for you to learn more about the mobile app landscape in our white paper, which can be found below or on SlideShare.
Have questions or want to build your own mobile app? We’d love to help.
