Elizabeth KnightMessenger Bot Funnels: How To Nurture Prospects Toward A SaleA practical guide to chatbot technology8 min read·Dec 3, 2019----
Kilian TschernyReferral Marketing: science in practiceGetting to grips with this e-commerce essential13 min read·Jul 27, 2019----
Sarah DoyleRadio remains relevantThis relic of mass communication has contemporary appeal.6 min read·Jul 7, 2019--1--1
Christina GarnettSocial Media and the Quest for AttentionBy now your feed is filled with the latest trend… in my case, it’s the new gender-swap Snap filter. Videos, photos… I’m seeing the content…2 min read·May 14, 2019----
Jay KalansooriyaHow to recover your brand after a crisis?You can’t predict a crisis. But you can very well prepare for one.4 min read·Apr 19, 2019----
Kilian TschernyCapturing attention is an art. Maintaining it is all science.Still with me?8 min read·Mar 25, 2019----
Kilian TschernyDecoys and distinction: how marketers influence your decisions through contextual manipulationA peek behind the psychology of choosing6 min read·Jan 23, 2019----
Kilian TschernyCognitive dissonance: the enigmatic psychological force you didn’t know you already knewAnd why we deal with it in some pretty strange ways8 min read·Jan 11, 2019----
Kilian TschernyMaking the case for intangible valueWhy changing perceptions can matter more than changing reality4 min read·Oct 29, 2018----
Kilian TschernyUnderstanding Brands who take a StandA short introduction to the new brand world3 min read·Sep 23, 2018----
