Email marketing was the far most influential form of marketing in earlier days, but what about today, there have been rumors that it’s slowly dying now, so what? Email is the backbone of every business and really helps in various different ways which we can imagine about. But what if, our target audience is not so savvy on their email, what if people are becoming more active on other interaction mediums and do not want any promotional pings to be sent to them. These kind of questions come in mind of almost every email marketer and might be a nightmare!
In 2017, there were a few things I observed while managing campaigns for a few of my clients and my company. My straightforward answer would be Email Marketing is not going anywhere, it’s here to stay. It was neither dead nor dying. This article will elaborate the key aspects.
The BEST 1-on-1 Relationship Builder
People say that email is dying by just observing that people are now using social media more instead of emails. I admit, social media is a GIANT and it has its own pros. But does it has a potential to replace Email? Certainly not.
Social media is a place to be ‘Social’ but on the other hand, if really outreach to someone who only has an interest and would like to know about an instant update from you, email is the key. Email is where any business can build a serious 1 on 1 relation with their consumer and that’s a key distinction to keep in mind while next planning your marketing strategy.
Customers Prefer Email — at times, Yes!
This is something which I believe almost everyone knows. Just imagine if you’re bill is due for next 25th and your company tweets out on your twitter profile! Weird? Yes, and this strengthens the fact that people need an email to stay confidential about their transactions and business too. And you also never go to McDonalds and pay a bill of let’s say $10 and tweet out -
“Hey! I just paid $10 to McDonald's and my order number is XXXXXX”
Did you get my point? Your customers need you to send emails at times and there’s some information you can never send off via social media. I’m not insulting social media, it’s just that they both have their pros and cons.
Crucial for Your Sales Funnel
Admit it, even after doing SEO, advertising, and social media. At times, you need email marketing to drive users to your sales page.
According to a research conducted by Custora, email drives a whopping 25% share of your sales count which is a significant number. The Younger generation might be more video-streaming kind, but they too like to check out their emails and see a mail addressed to them.
Clearly, email marketing is here to stay and that too for long. There might be better technologies awaiting us in future, but for now, it’s time to stick with them. Email marketing is a very powerful tool not just to drive sales but too, gives you a chance build deeper and stronger relationships with your customers.