No matter what culture, what context, or what kind of relationship it is, trust is the most valuable currency that never fluctuates in value. Trust is something that money can’t buy. Trust is more valuable than time, than emotions, than feelings — because everything is based on trust.

Trust can be built between individuals over time with years of friendship or long-term proof of credibility and reliability, or, it can instantly happen due to instincts. With a good gut feeling, trust is given away just like that.

When you trust someone, you risk more than just your financials with the person — it’s the emotions that you risk here. Once trust is broken, it is hard to be regained.

Seeing the growth of sharing economy, more and more things revolve around trust.

We trust a website that its system is secure. We trust strangers that they have good hearts and that they won’t do harm to us or our belongings. We trust someone that they have the capabilities to provide what they say they can provide. We trust a restaurant for its cleanliness and cooking skills. We trust a pilot (in this case, an airline) and a driver for that our lives are safe in their hands.We trust a brand or a company for its services and products.

We trust ourselves for our judgement for what we can and cannot trust.

As you get older, you realise that it’s harder and harder to find someone you can trust — in most cases, it’s not trust with your information, but trust with your emotions.

True friends become harder to find. Loyal employees whom we can trust and rely on become rare. We trust that people will do the right thing by us. We trust that our true friends will always be there for us and won’t betray us even with the smallest things.

Seeing trust as a currency — one that is most valuable — makes me think twice about the trust people have given me and the trust I have given others.

Think twice before you do something, because trivial things can break trust which is more valuable than money can buy.

How To Focus When There Seems to be a Million Things on Your Plate

<< This article was originally published on BrandMentalist.com >>

Are you feeling overwhelmed with all the work that you’ve got to do?

There seems to be a million different things that need to be done. We feel overwhelmed and out of control because we don’t know where to start. Should I start with project A? What about project B and C that need to be done as well?

We all know that focus is incredibly important to productivity. But it’s almost impossible to be working on just one thing and one task in a given month or week or even just day.

From being a student to a professional working in the corporate world or a freelancer, you will find that there’s no difference in juggling tasks. Some of us are better than others. Some suffer from it even more as a scattered brain.

Here’s what I’ve learned for the past twenty years in how to reshape my focus when working on several things at once.

( This trick has helped me successfully lose 20 kg in 5 months, scored A’s in exams, and won several competitions.)

1. CREATE A TO-DO LIST

Create a list of everything that you need to do — both major and minor tasks — and the time required to finish each task.

Type or write it all down on a Google Doc, on your phone’s Note app, on a white board, or on a notepad.

2. PRIORITISE TASKS

After writing it all down, you might feel a little less overwhelmed as you feel more in control of what needs to get done.

Now you need to re-asset what to focus on — where to pay most attention to and pour your energy towards.

This can be complicated when we feel like everything requires the same amount of attention and energy from you, everything needs to be done at the same time — and then you just panic.

Use this matrix below to help you prioritise tasks.

Urgency:

• What is the deadline for each task?
• Which one needs to be finished first?

Importance:

• How important is the task? What would happen if the task is not done in time?
• What is the effect that the task will have on the other or consequential tasks?
• Is there any other thing that relies on this task to be done first? Is it absolutely crucial for you to do because otherwise the other tasks can’t be done?
• If the task is left unfinished, uncompleted, incomplete, or done poorly, how is it going to affect you and what’s the cost of that?
• What is the opportunity cost? If you spend your time on A and not B, what will it cost you? What will you miss out on?
• Can you assign someone else to do the task for you?

After evaluating all the tasks on these factors, you will know what to prioritise — what task you should do first, what you should do right after, what you should reschedule, what you should delegate, and what you may cut out completely if possible.

3. SCHEDULE & ALLOCATE TIME FOR EACH TASK

This is what I did best when I was a student. Because I was able to effectively and efficiently allocate time, I finished all my studies and did really well in the exams. My close friends even relied on me to help with scheduling. So why not bring this childhood trick and skill into adulthood right?

Grab a calendar, either on your phone or a notepad, and start allocating time throughout the day. I plan my schedule week by week. Sometimes two weeks at a time. I normally do this on Sunday so I can fully focus and get right into it from Monday through to Friday.

This is what my calendar normally looks like.

8–9 : Write a blog post

9–10 : Meeting with Mr. B

10–12 : Work on Task A

12–1 : Lunch break

1–3 : Work on Task E

3–4 : Gym

4–6 : Work on Task D

6–6.30 : Finalise and send off Task D to client

Make sure you stick to your schedule.

If you’ve spent too much time on one task or got distracted at one point and it affects the rest of your schedule and plan, re-schedule and move everything back a few hours as required.

There’s no need to stress. Just go to bed late for a couple of nights and you’ll catch up on work.

4. GET IN THE ZONE

Disconnect and go offline

When working on a task that doesn’t require an internet connection, go offline. Social media, email pop-ups, and SMS can distract you more than you may think. You eyes will keep wandering off every ten minutes. Pretty photos, interesting articles, text messages from your partner, emails from unhappy clients — all these can affect your mood and emotions which affect your ability to focus.

Find your sanctuary

If you don’t have a fixed desk at an office, find a cafe or a place where you can go to for a few hours and really focus without any distraction or interruption — if could be a cafe, a library, or a corner in your house.

Block out noise

Some people can work with music in the background. But for me it’s best to be in a quiet place where I don’t hear the lyrics repeating itself in my head or overhear the conversation of the people sitting in the vicinity. I use noise-cancelling in-ear headphones to block out noise and distraction. Even in a library, sometimes people talk and it’s very annoying and distracting!

5. OPTIMISE YOUR TIME

There are a lot of inevitable activities that waste your time in your daily life — from commuting, to running errands, and everyday routines.

Time is a limited resource so I try to optimise my time as much as possible and make use of the inevitable wasted time.

Commute time:

We have to commute — everyday — either by bus, train, or foot. I find commute time to be one of the best to focus because no one is trying to talk to me and I can’t do anything else but to do some work.

Use the morning commute time to read the news or websites related to your industry for inspiration and knowledge.

Smart phones and light laptops now make it easy for us to do work on the go. I always find myself reading work-related stuff while waiting for the train or the bus, getting my laptop out to do work when on a 30-minute train ride, and writing things down while power walking home from work.

Waiting time:

Waiting time is annoying but inevitable — from waiting for the bus or the train, to waiting for coffee or food, waiting for a friend or a colleague who’s late, being stuck in traffic, and queueing at the bank or the post office. It is usually short (5–15 minutes) and not long enough to let you do work that requires a lot of focus and a long thinking process.

I use this period to do a little brainstorming or research. Just take out my phone and reply some emails and do some reading and browsing — whether it be on websites, Flipboard, Linkedin, Twitter, or Facebook. Sometimes I use this period to reschedule or plan my day/week and think about the little things that I need to do — the little tasks I need to add to my to-do list and my calendar, the things I need to buy, and people I need to call or email.

Believe it or not but I usually find that my best creative work gets inspired on the spur of the moment during my commuting or waiting time.

6. KEEP TRACK OF EACH TASK

Once you’ve allocated time for each task, make sure you stick to it and that each task is on schedule. If one is left undone, re-arrange your schedule again and make sure you catch up on it as soon as possible to avoid procrastination or postponing.

7. REAP A HABIT

Finally, it might sound quite easy to do but incredibly hard to follow through. Starting a new habit is hard but repeatedly you will reap a habit. Over and over you will be able to prioritise your tasks, focus, and maximise your productivity without feeling confused, burnt out, or tortured.

The mind has a memory and it subconsciously recognises patterns. Only if you understand the trick to manipulate your own mind, you’ll realise that it’s not hard to do or achieve anything that you set your mind to.