Brandon Pretelt
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Brandon Pretelt


Personas are “fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way.” — Interaction Design Foundation

Personas are important because they help build empathy with your end users. This, in turn, allows us to design a web app or website or whatever you’re building in a meaningful way that will attract more people to your product.

Creating Personas

To create a persona, it’s important to do a user experience study before hand to get an idea of what your audience is like. One way to do this is to create a survey and then collect and analyze the data from this. Some data to gather is stuff that has to do with your participants’ behavior. This can help guide the persona toward being reflective of your target demographics.

And after analyzing the data, you can begin creating the persona. Things to include are an age of your target audience, details about their lives (which are based on the data gathered from the research) such as their goals, frustrations, a quick biography and their level of either comfort-ability with technology or whatever medium you are designing for.

Example of a Persona

Why Create Personas?

One of the biggest reasons to create personas is to build empathy with your users. If you can put yourself in the target users’ shoes and understand where they’re coming from in terms of use of, say, an app or a website, it will make designing easier because you have an idea of what it’s like to be on the other side of the fence.

One another reason is to make decisions about the design. If you’re designing an app for an older demographic, it’s reasonable to expect that you design something that makes it easier for them to understand what is going because a lot of older generations don’t have as much experience with technology as younger folks which means it wouldn’t make sense to use design patterns that most younger demographics are more familiar with to include on something meant for an older audience.


Creating personas is one of the best ways to get an idea of how a particular target audience thinks and feels and armed with that, the user experience of any app or product will improve significantly.

Brandon Pretelt is a student in the Digital Media Program at Utah Valley University, Orem Utah, studying Web & App Development. The following article relates to (Personas) in the (DGM 2240 Course) and representative of the skills learned.



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Brandon Pretelt

Brandon Pretelt

I enjoy coding, playing music and playing games