Simple growth tactics for your business

Various ways you can strategically grow your business

Regardless of the current size of your business, it’s best to plan and structure so that you’re ready for the future. When it comes to growing a small business, particularly a digital company, a little proactivity will pay off in the long run. Here are some tips on how to how to grow a business.

Make sure to invest in systems. You’re good at starting a business, that’s been established. But doing everything by yourself will definitely limit your growth. A business that invests in systems can sustain itself when growth and expansion get demanding. Make sure to have a powerful CRM, Communications, or e-commerce software that can help you focus on the very important parts of growth and expansion and review them regularly so that they match up to your goals. Next, work on your business’ landing page. Improve things like SEO and make sure that your Calls to Action [CTAs] make it easy to sign up and use your product or service offerings. Consider the fact that most website visitors are only browsing and not ready to take any actions on your website. Therefore, the best way to boost your lead generation and website conversion rate is to make your website decluttered, have an appealing copy, and make it easy to navigate. With A/B testing and keyword optimization, you can develop a CTA that can deliver increased leads quickly.

Another thing you can do is to focus on data analytics. Use data to your own benefit. Data has now become bigger than oil, according to a report in The Economist. By using tools like Google Analytics, you can see detailed information about page visits, bounce rate, and more. This can help you know where to focus your marketing efforts. You also need to make a detailed plan to grow your business that you can execute. For the plan, use strategies like email marketing campaigns, online reviews, optimizing your website for mobile devices, amongst others. Before starting a digital marketing campaign, define a clear strategy, don’t just rush in. Instead of focusing on cheap and quick fixes, invest in fixes that focus on long term scalability. Take calculated risks. By focusing on the end goal and proactively identifying potential roadblocks, you’ll set yourself up for success, even when your next move feels like a risk.

A very important growth tool is the staff and company culture that you nurture. No matter your type of business, having the right people are vital in making your company expansion aspiration a reality and success. So, make sure to invest in them properly. Also, do forecasts not only for local growth but for international growth as well, as sometimes, growth can come unexpectedly and it is better to have a plan ready for situations like that. This way, you will not find your self playing catchup when such an opportunity shows its face. It is also a good idea to focus on your core strengths and do whatever needs to be done to achieve your goals, all as far as they play to your business’ strengths and make you better. Always leave extra padding in your budget for things that you overlooked or didn’t account for in your expansion as even small things can derail your budget

Another thing to look at is your branding. One of the biggest struggles small businesses face is maintaining the image that they can stay afloat and demonstrate growth, and be able to support that image with actual results. Having a brand that represents this is crucial for any to cement trust in their investors and customers alike. You can do this by developing a combined effort of relationship management, networking, strategic design, and marketing.

Growth-hacking techniques to avoid

It is better to think of rapid growth as the most important determinant of a business’ success. However, growing too fast can kill any business particularly if revenues don’t grow in proportion to resource consumption. That said, looking at growth as the only metric of a company’s success is not the way to go. Instead, consider other metrics like profitability and customer satisfaction as these can do more damage to a company’s reputation and success.

The first growth hacking tactic to avoid is getting a user’s contacts and then spamming them with emails. In fact, don’t add people to your email list without them signing up. This, while moonlighting as an effective growth tactic, ends up creating disgruntled customers. In addition, avoid using SEO optimization that tries to trick Google and other search engine ratings with misleading information and paid links that do not reflect the company’s offerings. All of these, disguised as growth hacking will only get you penalized or banned from SEO optimization from these search engines.

Key Takeaways

Growth is scary. Sometimes it may feel easier to stick with the status quo and not take the risk. But you’re ready for this. You’ve done the groundwork and your foundation is steady and strong. You’re set to meet your growth objectives.

• Make sure to invest in systems.
• Work on your business’ landing page.
• Improve things like SEO,
• Make sure that your Calls to Action [CTAs] make it easy to sign up and use your product or service offerings
• Define a clear digital marketing campaign strategy
• Instead of focusing on cheap and quick fixes, invest in fixes that focus on long term scalability.
• Take calculated risks.
• Look at your branding
• Hire the right people