What Kind of Designer Do I Need?
Assembling a design team for a digital product can be a complex task. The term ‘designer’ is widespread and everywhere, ranging from fashion to architecture and technology. To determine which designer is best suited for your project, it’s essential to consider the specific goals and requirements of the project.
Although all designers follow a design thinking process and prioritize a human-centered approach to design, there are subtle nuances in their approaches, processes, and priorities. By understanding the nuances of each, you can determine the best fit for your project.
PRODUCT DESIGNER
Product Designers oversee the entire product design process, from user experience to visual design. They consider business goals and user needs to create a functional product with aesthetically pleasing design. They develop multiple test plans, produce wireframes, and conduct A/B testing. Product designers support developers throughout the launch process and work alongside marketing teams to ensure the brand and product align. They focus on every aspect of design, including UX, UI, and customer journeys, to test the viability of the product and collaborate with developers to turn it into a functional app or website.
UX DESIGNER
UX Designers are responsible for creating an overall product experience that focuses on the user’s journey and interactions with the product. They conduct research, analyze data, and produce user flows and wireframes to ensure an intuitive and seamless experience. UX designers prioritize user satisfaction and remain people-driven at all times, ensuring that the product fulfills user needs and continually improving its usability and accessibility. They get into the user’s mindset, conduct user testing, and create prototypes to develop the best product possible.
UI DESIGNER
UI Designers focus on the visual design of the user interface and aim to create a product that looks and feels visually appealing. They design visual elements such as buttons, icons, and other graphical elements that enhance the user’s interaction with the product. UI designers work closely with UX designers to create the best user experience possible, considering all the individual screens and touchpoints that users might encounter.
CONTENT DESIGNER
Content Designers are responsible for creating and organizing content within a product, such as copy, images, and videos. They understand user needs, communication, and language to produce informative and engaging content. They work closely with UX and UI designers to ensure that the content is presented in a way that is easy to understand and engaging. Content designers also focus on a digital product’s content strategy, relying on user research and data to identify what content a product and user interface need.
By breaking down these different roles, you can understand which type of designer is the best fit for your project. As a specialist digital design agency, we want to be your business partner. We believe that design is an integral component of any organization and help our clients build the perfect team to bring their digital products to life.
About Brave People
We help our client partners look ahead to what doesn’t yet exist by bringing their digital products to life and driving shared value for everyone involved. Through our tailored engagement models, growing organizations have the power to scale their design and technology support up or down based on short and long-term business needs.
