THE TOP 10 MISTAKES THAT WILL CAUSE YOUR STRATEGY PROCESS TO FAIL
Published in
2 min readJan 13, 2024
This one is borrowed from Prof. Dr. Jürgen Weigand and Christian Underwood, authors of “Hope is Not a Strategy.” Enjoy…
- “We’ve always done it this way.” Change is the key to success. Don’t stubbornly cling to the tried and tested; be courageous and think innovative. Promote a culture of innovation and continuous learning through regular workshops and brainstorming sessions.
- “We don’t need data; we have intuition.” Intuition is essential, but the foundation is missing without sound data and analytics. Use analytics and market research for data-based decisions. Stay up to date with regular market analyses.
- “We do everything at once.” A strategy process is not a sprint but a marathon. Set clear, achievable goals and focus on the essentials. Plan realistic time frames for each goal.
- “Silo thinking.” Communication is key. Encourage collaboration across departmental boundaries with cross-functional teams and shared objectives.
- “Compartmentalized thinking.” Make your strategy come alive. Actively anchor it in daily processes and review it regularly.
- “Ignorance of the market.” The market doesn’t wait. Integrate regular market analyses and use customer feedback to adapt your strategy.
- “Top-down dictate.” Strategy is not a one-way street. Encourage bottom-up feedback and involve your team in the decision-making process.
- “Perfection paradox.” Perfection is a myth. Use agile methods and start with a minimally viable product version of your strategy.
- “Feedback desert.” Get regular feedback to keep your strategy process on track. Use regular evaluations and open communication channels.
- “Lack of adaptability.” The world is constantly changing. Stay flexible, adjust plans, and use adjustable OKRs to adapt your strategy to the changing environment.
Source: https://www.strategy-frame.com/blogs/strategiepodcast/60
Call to Action: Which ones do you see in your organization?