What are Your Strategic Ambitions and Aspirations?

Have you thought about what you would really like to achieve with your business?

I’m not a big fan of lofty vision/mission statements, but you should have a clear idea of what you’re aspiring to achieve. Call it vision, mission, purpose, … whatever …

Here are a couple of questions to get you started:

• Where do you see your organization in 2–3 years from now?
• What would make you proud?
• If you had a wish…
• What would you like to achieve personally?
• What can you be among the best in the world/your market at?
• Success would look like…
• What are you deeply passionate about?
• What does “winning” look like to you, your customers, your partners?
• And the famous Cover Story Vision: Imagine you get on the cover of a prestigious business magazine in a couple of years, what does it say…?

Call to Action: Why not sit down with a good glass of wine, whiskey, or whatever your favored is this weekend and start pondering these questions…

Have fun!