Learn how the largest immigrant-led day of action in a generation was organized
plus new tools, new campaign trends, tips for building teams & get the inside story on the people-powered campaign to save net neutrality
This is an excerpt from Breadth and Depth — the PowerLabs newsletter. Sign up to get people-powered campaign resources and movement analysis in your inbox.
Online to Offline Mobilization: Lessons from A Day Without Immigrants
Last year, Movimiento Cosecha, a nonviolent movement fighting for permanent protection, dignity, and respect for the 11 million undocumented immigrants in the United States, organized the largest immigrant-led day of action in a generation.
In our upcoming webinar on May 3rd, Thaís Marques will share how Cosecha:
- Used Facebook Live and Facebook lead ads to recruit new supporters.
- Coached and supported volunteers via online and in-person training.
- Converted top supporters into organizers.
Can’t make it live? Register anyway and we’ll send you the recording.
Date: Thursday, May 3
Time: 11:00 AM Pacific // 2:00 PM Eastern // 6:00 PM GMT
Duration: 1 hour
Learn more about Cosecha and hear Thaís’ story in this Great Battlefield podcast episode.
Chatbots, decentralized organizing and real engagement
Campaigners around the world face more (and more dangerous) risks than ever while the pace of change in communications, tech and power keeps speeding up. MobLab has a look at trends impacting campaigning in 2018.
Keep Campaigning Fresh: Trends impacting change in 2018 [16-minute read]
Build better volunteer teams
We’ve been working with Free Press Action Fund for the past year to build a people-powered movement to save the free and open internet. Part of that project is figuring out how to build the most effective volunteer teams.
These are our top three reads on teams.
- Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders [45-minute read] or read the 4-minute version.
- What Google Learned From Its Quest to Build the Perfect Team [23-minute read]
- Guide: Understand team effectiveness [8-minute read]
In our upcoming webinar on May 31st, the Free Press team will share how the Team Internet coalition:
- Provided support for volunteers.
- Used peer-to-peer texting to turn people out for over 1,300 events.
- Centered race in the campaign.
Can’t make it live? Register anyway and we’ll send you the recording.
Date: Thursday, May 31
Time: 11:00 AM Pacific // 2:00 PM Eastern // 6:00 PM GMT
Duration: 1 hour
Quick tips
- Prepping for a Supreme Court decision? Read how Planned Parenthood responded to the Hobby Lobby decision. [3-minute read]
- Curious about new organizing tech? Acronym recently released a digital organizing tools assessment.
- Need to send a lot of personalized emails without an email marketing tool? Learn how mail merge powered the National Student Walkout coaching network. [6-minute read]
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