One must-have skill no product marketer talks about

Published in

Break Into Product Marketing

4 min readOct 29, 2022

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Moonlight modeling as your side hustle is not the must-have but to each their own.

Project management.

A launch without a plan is wishful thinking. Product marketing was created to ensure product launches don’t fail. As a product marketer, every launch needs to answer three key questions to find your best-fit customers…

Who is our target audience?
What problem(s) do they care about most?

Zach Roberts

Written by Zach Roberts

Editor for

Break Into Product Marketing

Demystify product marketing. 2022 Product Marketing Alliance Newcomer of the Year. Living in San Francisco.

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