Timeline Bling? Not quite.

Zach Roberts
Break Into Product Marketing
3 min readNov 18, 2022

Remember procrastinating until the last-minute to write your high school paper? Deadlines force urgency.

This is part 2 to project management for product marketer series. Click here to catch up on part 1.

Barbara Corcoran, serial entrepreneur and Shark Tank Shark, once said: “Urgency is 90%” of any potential sale. Project management is no different. A sale is like any project.

They both require clear timelines to harness urgency you demand from customers or cross-functional teams to get it…

Zach Roberts
Break Into Product Marketing

Demystify product marketing. 2022 Product Marketing Alliance Newcomer of the Year. Living in San Francisco.