Breakfast Update week 38
Another friday and a new breakfast update coming up. This week with some exciting news, some sports and some huge deals. Just another normal week. Let’s go.
Last week, Apple was the big news, so Google decided to do something about it and bought HTC’s smartphone team as a strategic move into even more hardware focus.
But Apple also had some pretty big news this week, as they rolled out iOS 11. A lot of really cool features, but one has sparked some concern in advertising. The Safari browser in iOS 11 will have a default feature named “intelligent tracking prevention”. Thats not good for advertising business and some of the majors have written an open letter to Apple.
Google has also entered the Asian mobile payment scene with a bang, as they launched a new payment app called Tez in India. They are backed by the government and 19 major banks, in the venture into the worlds fastest growing smartphone market.
Facebooks messenger platform has now topped 1,3 billion users worldwide. That’s quite some.
As if Messenger wasn’t enough, Facebook also seems to be testing a feature to connect WhatsApp to the main Facebook app.
Facebook have had focus on dynamic ads for a while, but this week an exciting new feature for all of those performance driven advertisers using manual creative optimization. The tools find the best combination of your creatives by taking components like images, videos, titles, descriptions, CTAs, etc. and runs them as different combinations across audiences.
Facebook are also testing Polls for pages. Interesting new format for advertisers.
Instagram vs. Snapchat is a long-lasting discussion on planet advertising, but soon Instagram will overtake the share of new users that Snapchat previously held. Snapchat can do a lot of things, surely, but it seems like Instagram is winning this battle.
But Snap wants to take on the battle, and has now added 3D Bitmojis in the app.
Pinterest surely have something else than the rest of the social platforms. Now the inspirational platform is rolling out extended interest-targeting possibilities in the battle for ad spend.
Amazon seems to be moving back to the glasses, and implementing the Alexa AI in them.
And now for the sports:
Coca Cola has a long term relationship with EA and the FIFA franchise. In FIFA 18, Coca Cola has signed a sponsorship deal with a virtual player. Now that’s something new, but really interesting.
Nike is always ahead of things, and so is the NBA. The sports giants is releasing connected jerseys that give users access to highlights, exclusive content, stats and much more. Just with a tap on the jersey.
That’s about it. Enjoy!
(Ps. feedback welcome)
