Breakfast Update — Week 4+5
Welcome to this weeks Breakfast Update. Alot of stuff happened since last time. Let’s get to it.
Snap Inc. are, according to Recode, about to file their long awaited IPO this week. It could value the company around $25 Billion.
Recently, Snapchat has started hiring in Europe and will soon be rolling out ads in the Nordics, Netherlands and more.
Edit: Snapchat went public.
Even though the camera company (as they like to call themselves) have previously stated they won’t be using 3rd party data for targeting, WSJ can now report a deal with Oracle giving them more targeting opportunities. This is confirmed by initial presentations of the new targeting setup, that looks more like the platforms competitors.
And in the content section: The New York Times launches in the Discover Section.
Stories are one of the original Snapchat features that the other platforms have copied. And now it is Facebooks turn. Recently, they gave Messenger a story function, and before that Instagram.
Especially Instagram is very interesting, as they seem to be stealing back the users that Snap moved over earlier. Check that out here.
So Instagram has had success with their Stories product. On that note, here is a very interesting article where Instagram CEO Kevin Systrom reflects on how to launch products and his development of Instagram.
Messaging and conversations is on everybodys mind, and Facebook has been working hard on Messenger.
Biggest news is that Facebook is testing news-feed style ads within Messenger. Seems to be a big risk for Facebook to let advertisers inside the private space of Messenger.
Facebook also replaced your desktop inbox with Messenger.
The blue company has also been changing a few things on the mother-platform. They have changed the newsfeed a bit, to know factor in time-watched in the organic distribution of the videos, to make videos more relevant. And also a bit of lift to longer videos that actually engage people. Very relevant to the recent mid-roll announcement. Read more here and the official release here.
The 360-video product is also getting an update. An update that seems great for publishers and advertisers. Watch below.
And lastly:
Google have opened the Daydream VR platform to developers!
Snickers are going to record their Super Bowl ad live. Seems like live-video is peaking.
Oh and the Donald is on Snapchat.
That’s it for now! Feedback is always welcome!
