Breakfast Update — Week 6+7
Another 2 weeks has passed and a bunch of interesting news and featured surfaced in the world of technology and media. Below you can find the most important ones in a brief walkthrough. We discuss it over our Friday breakfast, so it is just in time.
Let’s go.
On Feb. 1, Facebook announced their quarterly results and the usual user status. Their earnings and user-base is higher than expected. Added to that, they keep on adding new places to earn money (Stories, Messenger etc). Read Mark Zuckerbergs post here.
However, it is not all sunshine in Facebook land. The platforms streaming numbers plummet 94% after Nielsen recalibration. That also affected mediaspend in the final 3 months of 2016.
Instagram’s web footprint surpassed Twitters during 2016. That means that Instagram embeds, follow buttons or widgets are now more common than the ones of Twitter. Starting the year way behind, Instagrams footprint has grown quite rapidly. Read more here.
Facebook New Features
Facebook is rolling out more impression level data so that advertisers can see:
- Milliseconds that an ad was on the screen
- Milliseconds that 50% of the ad was on the screen
- Milliseconds that 100% of the ad was on the screen
In addition, Facebook now have over 24 global third party measurement partners to provide transparency.
Advertisers can now look forward to buy video more advanced. Later this year, advertisers should have three new buying options:
- Completed-view buying: advertisers will only pay for video ads that have been viewed in their entirety, for any duration up to 10 seconds
- Two-second buying: compliant with the MRC video standard, where at least 50% of an ad’s pixels are in-view for two continuous seconds or longer
- Sound-on buying: advertisers will have the ability to buy sound
And talking about video, Facebook is rolling out new ways of watching video on the platform. The most important ones being autoplay with sound in the feed and picture-in-picture for browsing while watching video. See more below and read about the updatye here.
Another important feature for many advertisers is the new possibility to add an animated GIF to a Facebook ad. Read more and learn how to do it here.
Pinterest has added a VERY interesting feature called the Lens. Basically, what it does is to scan real world items, and through machine learning and human curation, it can find similar items. Learn more here.
Weather seems to be at hot (!) topic. Updates on both Facebook and Spotify in this direction:
And last but not least, a few somehow relevant news:
