Breakfast Update — Week 8+9
Time for the Breakfast Update. News from the social media and tech world, curated with advertisers in mind. A short read, but a lot of inspiration and topics to discuss over breakfast. Enjoy and thanks for reading.
YouTube are going head first into the TV-market with the launch of YouTube TV. Priced at $35 a month, users get access to about 45 channels from existing broadcasters and come in a standalone app later this spring (at least in the US). Exciting to see what YouTube can do in the heated digital TV market. Read more here.
Big news for measurement within the Facebook platforms, as the social giant have launched advanced measurement based on their Atlas platform. The focus for the launch is Attribution and Reach, but more features will surely be added.
“ On the attribution side, advertisers can analyze which ads drive the most traffic to check-out pages on ecommerce sites or home in on specific publishers to see how individual campaigns perform. There are also ways to compare clicks, conversions and impressions to track last-click attribution, for example, which measures ads that lead to conversions.”
Via Adweek
Instagram have launched Stories Ads for all markets. The format is high impact, full screen and mobile only and currently only available for the Reach objective in Facebook ad buying. Read the official launch here.
And Instagram keep looking for inspiration on the Snapchat platform. Currently, Instagram are testing one of Snapchats more unique features. The geosticker. So far, Instagrams version is only available in New York City and Jakarta. Read the full launch here.
Facebook also added the stories feature to WhatsApp, which basically means that the Snapchat-invented feature is on, more or less, all Facebook owned platforms. Read all about that one here.
However, Facebook also seems to be warming up the relationship to the other social platformes. A Next Web writer spotted the possibility to link his FB profile to other social networks. See more on The Next Web.
On Messenger, Facebook started testing a reactions feature enabling users to post a reaction to your friends message. Still a small test, but it might be an upcoming feature to all. Via Techcrunch.
A few other news:
Snapchat users could soon have a drone to go with their Spectacles and the camera company (as they call themselves) are also looking into launching 360 Camera.
Twitter jumped into livestream with their NFL rights, and will now be livestreaming eSports.
Lastly, a couple of really good reads (by Shane Mac and Mikhail Larionov) on the design of chatbots and why . Read both of them if you are into bots:
Thanks!
