How the internet reacted to Activate A.K.A. Tory Momentum

How the internet reacted to Activate

Momentum — the organisation founded after Corbyn’s leadership bid and, labelled as a party within a party by some — is deeply controversial, but also highly effective at outdoing The Conservatives ground game and, sending thousands of engaged volunteers to swing seats. Since the catastrophic election result last June the Tories have been desperately looking for an effective response to the organisation and, they may have found it, although, probably haven’t.

The Tories have been desperately looking for an effective response to [Momentum] and, they may have found it, although, probably haven’t.

Activate — dubbed Tory Momentum — launched yesterday by tweeting a meme of Jeremy Corbyn, with the caption #retweet #meme — somehow matching the awkwardness and, desperation of Jeb Bush’s infamous, “please clap”.— while exceeding the worst expectations for how out of touch a Tory campaign to appeal to the young could be. And, symbolic of the many u-turns that dogged The Conservative campaign, the meme was later deleted.

the Tories clearly looked at the viral pro-Labour memes that circulated during the election and drew the conclusion that they were behind the Corbyn surge. What they don’t realise is that memes didn’t drive Corbyn’s success among the young, instead, they were a byproduct of such success, success that was caused by much more substantial things such as; policies to end tuition fees, build more houses and create more jobs.

Memes didn’t drive Corbyn’s success among the young, instead, they were a byproduct of such success, success that was caused by much more substantial things

If Tories really want to win the youth vote, or at least lose it by less, they need to either; radically change their policies or, fight hard for their current policy platform and message these policies in a way that young people would be more receptive of. There’s no third way to success and, if there was it certainly wouldn’t involve sharing a dead meme.

The now deleted Activate tweet (The Guardian)
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