Primark, Zara, H&M or pricey brands? Does it even matter?

Expensive brands equals quality, cheap ones represent poor quality. Lifetime of expensive stuff is longer, cheap ones only last a season or two. We pollute the Earth with affordable products but not with expensive ones. But is this really the truth?

Branka Grbin
Nov 8 · 5 min read

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Branka Grbin

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I’m a journalist from Slovenia who writes about lifestyle, sustainability, better attitude towards environment and how to be a better human.

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Politics, tech, culture, economics magazine // commentary, analysis, opinion pieces and more

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