Weatherby Healthcare Case Study

Introduction

Weatherby Healthcare is one of the top locum tenens staffing agencies in the industry. Weatherby prides itself on its identity of professionalism, but over time the website experience started to become outdated and didn’t reflect that sense of identity. The original website used complicated visual elements that were built with the brand identity in mind, but not the user experience. On top of that, there wasn’t a firm component library in place. Over time, this lack of having a component library and using complicated visual elements became unsustainable.

Goal

Our primary goal for the Weatherby Healthcare site refresh was to enhance the user experience, as well as increasing the speed of development time.

1. Bad user experience. Visually messy web components.
2. Weatherby Tax (More development time for Weatherby than other marketing sites.)

With this project, we weren’t rebranding the site, but updating the visual elements and user interface. To do this, I helped create and implement a new component library from scratch, taking emphasis to create clean and consistent UI elements to enhance usability. To continue the trend of updating our marketing websites from Bootstrap 3 to Bootstrap 4, this was a great time to make that happen. Some of our other goals included:

• Keep conversions consistent
• Create a new component library
• Decrease the average lines of development code
• Enhance the user experience
• Update site from Bootstrap 3 to Bootstrap 4
• Focus on responsive design
• Simplify UI for better user experience and faster development

Style Guide & Component Library

Once I settled on a consistent visual language, next came creating a new web style guide and component library. I worked with my development team on iterating and building out the component library which would be used to maintain consistency across the various site elements. This included elements such as:

• Brand colors
• Typography
• Buttons
• Forms
• Pagination
• Navigation & Footer

Results

One of the awesome results from this project was that the development team was able to cut out lots of additional code with the refresh. This resulted in 30%. fewer lines of code per page which effectively destroyed the “Weatherby Tax”.