9 Reasons Brewers and Drinks Brands Need ‘Smart Beer Procurement’ with BrewBroker

Rhian Mainwaring
BrewBroker
Published in
3 min readAug 11, 2020

Beer procurement hasn’t changed for a very long time, but it’s about to. Introducing the next generation of BrewBroker, it’s still your go-to place for contract production, but now we’re introducing smart beer procurement. Access to your beers 24/7 for buyers to search shortlist and connect. Here’s why you need to join…

1. Access to engaged buyers

BrewBroker puts your beers in front of buyers at the precise moment they’re looking to buy. With multiple search and filter tools your beer is highlighted when it matches their exact criteria.

2. Reduced carbon footprint

Does your sales team hit the road going from venue to venue of unqualified leads? That’s a huge cost implication for your business as well as wasted miles travelled. Smart beer procurement removes those unnecessary trips, providing qualified leads to connect with.

3. Information outside of your region

It’s likely the on and off trade local to you will be aware of your brewery or drinks brand, but plugging in to BrewBroker means regardless of location your beers will be discoverable regardless of location

4. A new way to access opportunities

The BrewBroker search uses smart data to put the exact beer needed in front of the buyer, search fields include style, ABV, dietary requirements and many more.

5. Contract brewing and production

We’re still the go-to place for contract production, whether it’s white label, contract brewing, recipe development or contract packaging. Your profile will now be smart matched by production and specialities providing even more refined search results.

6. Time saving

By smart matching beers or production specifications your inbox will be full of qualified leads looking for your services. You won’t need to sift through unrelated enquiries, simply respond to the opportunities our system already knows you can do.

7. All information and trades in one place

You wont need to access 10 different platforms or deal direct with multiple buyers, on BrewBroker you tag your products to the sales channel they can be acquired by. Your contract production and procurement arms of your business are all in one place.

8. Share with your teammates

You can now create a company profile with permissions for different team members. You can share your connections and enquiries meaning all of your income streams live under one easy to manage profile.

9. Completely impartial

We don’t put weight on certain products or services, there is no higher paid tier to give your products more gravitas. Instead the system purely filters and searches the most relevant items, so the more information you provide the more likely you are to be returned as a search result. Regardless of the size of your business you have the same opportunity as everyone else.

BrewBroker, smart beer procurement goes live for brewers at the end of September, when we’ll be asking you to upload your beers.

Sign up here and we’ll get in touch as soon as you need to upload products and start selling!

Buyers: Sign up here to pre-register and we’ll be in touch as soon as you can use the new system

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