Accessing Bucknell’s Website

Brian Gourd
Brian Gourd’s Portfolio
3 min readAug 25, 2020

For a high school student looking to enroll in a university, a very early and critical step is looking through that universities website. Especially now, when in person tours may not be available, checking out a schools website and accessing they have for potential students is a pivotal first step and a school must have a well designed website to better attract potential students. Luckily, from first going to bucknell.edu, visitors are greeted with a website that is easy to navigate and visually pleasing.

Bucknell’s website home screen

When first visiting to the website, users are greeted with a video playing in the background showing off Bucknell’s beautiful campus and an interface that is easy to navigate. For users looking up a specific topic, there is a search feature in the top right that is easily visible, and the things that potential students looking at Bucknell need are right at the top of the page.

The tabs of the home page

The four main tabs on top contain all the information that a student who may be interested in applying to Bucknell needs to get to know the school and the admissions process. Each has a drop down menu that contains a bunch of subcategories, as pictured above, so the user can easily navigate to the information they are interested in.

Bucknell virtual welcome tour

With this year being unique for students going through the college application process, a school’s virtual tour is a great way for them to help draw in students, and having it easy to find makes it even better. By just scrolling down on the main page, users can access the virtual tour of Bucknell’s campus.

Bucknell’s driving tour

Like the virtual tour discussed above, a driving tour is another great way to get to better know a school. By just scrolling down a little more on the main page, users can access the route and information for a driving tour of Bucknell’s campus. Having it right on the front page lets users know that its an option for visiting the school.

Overall, Bucknell’s main, public facing website, bucknell.edu, contains many features of a good design, such as being aesthetically pleasing and being easy for the user to navigate. Additionally, it knows its audience and makes the information they need easy to find.

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