EP 53: Casper the Friendly Store

Image courtesy of Casper — Casper the Blog @ blog.casper.com

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Casper the Friendly Store

CEO Philip Krim told CNNMoney that Casper will open 200 stores across the country in the next three years. Casper offers just three varieties of mattresses
Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.
Casper has recently rolled out 19 pop-up stores in markets like New York and San Francisco, and Krim said they are beating expectations, convincing the company to expand deeper
People usually want to try out mattresses and bedding before they make a final purchase, and stores will give Casper another way to appeal to them
Online retailers like Casper and Warby Parker want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online, said Jefferies analyst Randal Konik.

Old Brands & New Brands

Disclaimer: Todd loved Circuit City back in the day, but man did they f*ck up. Best Buy ate their lunch and then some.

Google’s Double Decker in Chicago

Google is planning a two-level store in Chicago’s Fulton Market district, its first known location for a retail flagship.
The technology giant is close to finalizing a lease for almost 14,000 square feet on the first and second floors of several connected, two-story brick buildings between 845 and 853 W. Randolph St., according to sources.
Google knows the neighborhood well. Its planned retail flagship is about two blocks south of the company’s Midwest headquarters at 1000 W. Fulton Market. The Tribune in June reported that Google plans to add more than 100,000 square feet of office space in the area, including some street-level space in the 1KFulton building.

Weird News of the Week

Warning: You will not be able unsee this.

Thanks to Retail Dive for this week’s weird news, and has us yelling in our heads WHYYYYYY

Asos has released a crop top for men that looks like a poorly-made sports bra with no support and for guys… while leaving the ole belly all exposed.

According to Teen Vogue, the “Reclaimed Vintage inspired extreme cropped vest in white” is selling for about $13, but only on the company’s U.K. site, either because there’s more demand for shrunken men’s tank tops in the U.K. or because British consumers are more tolerant of bad products.