On Media Conspiracy Theories
And Why There Isn’t One
It’s pretty easy to look at the glut of media ‘news’ we see today and think that there is some sort of conspiracy by media congolmerates to keep us dumb and ignorant. They distract us from the real news with Brangelina or Jared “I Think I’m Jesus” Leto so that they can advance their agenda while we’re trading missives on what Kim Kardashian wore that day. This is an often peddled observation when trivial news seems to overshadow what we deem more important.
The reality here is a lot less interesting.
Media companies need to make money in order to survive. In order to make money, Media companies work with advertisers that place advertisements on their media. The price of this advertisement is mostly dependent upon how many people will see it. There are other factors as well, but for the sake of brevity, we focus exclusively the number of eyeballs a given piece of content gets.
In the interest of making money (pricing ads higher), media companies need to drive traffic to their site/video/channel. In order to do this, they have to produce content that people like and will view/read/click.
So, what we see coming from the sum total of all media companies is not a refleciton of their values, but instead, the collective values of us as a people.
They are giving the people what they want.
You may say “that’s not how I feel” and that is likely correct. But, ultimately, how you feel or what you deem important is irrelevant in this case. Media companies serve their audiences, not you.
Trouble is, the internet has bred an information funnel that makes us accustomed to waiting for our news instead of seeking it. If you wait, you get the chaff.
Seek it, brothers and sisters. Seek it.