Online retailers logging record sales while your business is lagging behind

Many small businesses still refuse to acknowledge and adapt to the modern digital landscape in which our economy finds itself according to Eric Rosenbaum at CNBC.

That this is true even on the heels of Amazon’s announcement of record levels of sales this Christmas should be all the more surprising.

So why do some stores refuse to create an online presence that mirrors their brick and mortar one? Antara Dutta, a digital marketing expert who has founded two small businesses who was interviewed for the article, argues that “People are just afraid of technology and don’t realize how simple or easy it could be.”

The CNBC article adds the following context:

Many small-business owners do things the old-school way when it comes to gaining customers: They rely on word of mouth. It’s still the №1 marketing source of growth, according to the CNBC/SurveyMonkey Small Business Survey. But a surprising number of entrepreneurs don’t back that up by also digitally getting the word out. Almost half (45 percent) say they don’t have a business website. And only about one third (36 percent) use a business website to communicate news to customers and potential customers.

Antara is right. People don’t realize just how easy technology can be leveraged for profit. It is one thing to have the bricks, but it’s an entirely different thing to have the clicks. When you’re ready to grow your digital storefront to be as big as your regular one, contact us at Bricks Plus Clicks.