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A Devil’s Advocate View On Apple’s “Extortionate” SSD Pricing
Are Apple’s storage upgrades really that expensive, or are you just buying the wrong thing?
Let’s not pretend even for a second that Apple isn’t a controversial company. It has been since the very early days and over the years it has even marketed itself as an anadromous presence in tech, with an against the grain attitude — “the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently”, the company that outright said they “are not fond of rules”, and if you think that was 1997, think again, “think different”. The Magic Mouse, the Touch Bar, Apple Silicon and the latest of them all — the Vision Pro. All technology — albeit some more successful than others — that proves Apple still isn’t fond of rules, so much so that they’ll even challenge the basics — the pricing of storage.
Apple’s memory is more expensive — be that SSD or RAM — than gold.
And that has pretty much always been the case. When looking at prices at various retailers or even competing laptop manufacturers — even the high-end ones — it becomes painfully obvious just how huge the disparity can be between an Apple SSD upgrade and any other SSD upgrade…
