A Hot, Controversial Take On LEGO’s Lord of the Rings, Rivendell Set

Is LEGO’s new $500 set worth the price-tag, or is it blatant exploitation of fandom?

My YouTube and Instagram feed suddenly got so overtaken by LEGO photos and videos, that even I, a hard-core fan, after 30 years of building with the most popular plastic bricks of all time, have decided that enough is enough, and the Danish toymaker has gone too far this time. Their Lord of the Rings: Rivendell set announced for an 8th of March release is to me probably the most controversial set of the last decade. Not only that, but it also highlights some if not all of The LEGO Group’s many issues I have mentioned in a previous article. In a single sentence, as much as I love LEGO, the Rivendell set is the poster-child of every possible tone-deaf decision the toy company could make.

LEGO Has An Increasingly Huge Problem

Full disclosure, I don’t care at all about The Lord of the Rings, which makes me particularly apt for expressing my unbiased thoughts about this LEGO set, as exactly what it’s meant to be — a LEGO set. I appreciate that…