Member-only story
Apple Can’t Do AI Right, But Can You?
Apple Intelligence doesn’t live up to its promise. That’s a fact. But let’s not pretend we haven’t all been in Apple’s shoes…
When I picked up last year, my iPhone 16Pro, the last thing I thought about was Apple Intelligence. Don’t get me wrong, I was excited. In fact, when Apple first announced Apple Intelligence I got more excited than I ever got about AI. It finally felt impressive and potentially truly useful. Everything before that and since then, I still find unimpressive to say the least. Apple’s concept, however, looked cool and did exactly the things I genuinely could use. And more importantly? Do it with security, and privacy in mind, as much of it locally as possible. Now that, that I can get behind. None of that matters, however, if it doesn’t get delivered. Right?
As it became more and more obvious that Apple’s bet on AI to sell more devices isn’t working out as expected and the major selling-point of many of Apple’s latest devices is far more a promise than a deliverable, sentiment started to swiftly shift from praise to anger on all fronts. Some of it valid, but most of it, either uninformed or unfair.
Calls for Tim Cook to resign? Completely ludicrous. Pointing at Apple lacking innovation? Get your facts right. The bottom line is…
