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Forget Apple CarPlay Ultra, We Need CameraOS
A software engineering innovation that all parties could benefit from…
For the practically five people who purchased the new Aston Martin, Apple released CarPlay Ultra. Congratulations to Apple for caring about even the tiniest segments of customers. And you thought the Vision Pro was a small niche. Ha! But of course, I’m being a tad sarcastic and unfair, as Apple CarPlay Ultra will be released in new models of Hyundai, Kia, and Genesis as well over time. In some models.
Which is why as innovative as CarPlay Ultra may be, it’s not something I can get excited about just yet. It is however a fantastic example — all iterations of CarPlay, not just Ultra — of hardware-software integration where Apple doesn’t own the hardware, but has been very successful over the years, helping customers make their cars part of the Apple ecosystem.
When I worked for Nissan, customers would routinely complain about the software. It was considered universally useless.
I know, I used to reset passwords for Hungarian customers. I used to listen to their calls, where on top of everything else that was wrong with their cars — think rusty Navarras after just a year, steering wheels falling off…
