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LEGO Hints At Big Changes For Everyone
The LEGO Group’s latest numbers are well-worth a closer look. More sets than ever, theme expansions, brick take back, and many more exciting details…
If there is one company apart from Apple that everyone loves to love and hate at the same time, that must be the LEGO Group. While we seemingly can’t shut up about the prices being high, we’ll happily queue for the latest sets. While every second LEGO nostalgic will happily recall the good old days of “simple bricks and nothing more”, the Danish toymaker smiles, and floods the store shelves with another hundred new sets. All strategically licensed and designed to catch the attention of everyone from your grandma down to the toddler who still poops their pampers, but already wants LEGO for Christmas. How do I know that? Well, numbers don’t lie, and LEGO’s latest report has some very telling numbers.
Everything is awesome! Again…
The latest numbers are in, and it’s official. The LEGO Group’s 2024 was its best year ever, and broke every record there is. While many of us fans suspected that the Danish toymaker was doing pretty well, I must admit, LEGO’s latest numbers are quite jaw-dropping for several reasons.