What Does “PRO” Really Mean To Apple?
And does it even matter? Let’s have that conversation, shall we?
We can all agree that Apple’s marketing is pretty enviable. Anyone who spent any amount of time in marketing will at least be familiar with some of the material they put out there. Having said that, there is one aspect that I never felt Apple truly got right — naming their products, especially those that are meant for professional use.
And this is where, right from the get-go, opinions tend to split into two main camps. The one camp that claims Pro has nothing to do with the word “professional” and just calls it a shady Apple marketing tactic. The other camp, while still not overly convinced of the moniker’s meaning, prefers to argue for it by stating that Apple’s Pro devices are simply more advanced models. That however doesn’t necessarily mean, it’s meant for professional use.
Traditionally speaking…
Whenever I think of pro devices, I always like to bring up as a baseline an incredibly common device that many, even my parents and grandparents, have used in the past — the camera. It’s a magnificent piece of technology that impacted everyone’s life alive today.
Traditionally speaking, cameras always fell into three main categories: amateur, semi-professional…
