What Does “PRO” Really Mean To Apple?

And does it even matter? Let’s have that conversation, shall we?

Photo by Anthony Choren on Unsplash

We can all agree that Apple’s marketing is pretty enviable. Anyone who spent any amount of time in marketing will at least be familiar with some of the material they put out there. Having said that, there is one aspect that I never felt Apple truly got right — naming their products, especially…