When LEGO Isn’t About Playing Well Anymore
LEGO has pulled an Apple move. When technological over-integration goes against everything the bricks are meant to be about…
Truth be told, when it comes to LEGO, I tend to play nice — pun intended. I find it difficult not to see at least some value even in the least exciting set. Because ultimately, it’s LEGO. You take it apart, you go to bed, dream something impossible and then take those same LEGO bricks in the morning and make it possible. LEGO bricks turn imagination into reality. LEGO bricks are all about “leg godt”, about “play(ing) well”, but in 2024, to my and many other LEGO fans’ surprise, the Danish toymaker pulled a very Apple move and went against its own philosophy and slogan.
The reason I am comparing LEGO to Apple is that I did it once before. The two giants have a lot in common and starting 2024, they have “one more thing” in common. These puns just keep coming and coming, don’t they? 🙂
One of the aspects that has been bothering many Apple customers over the last decade, and even more so since the migration to Apple Silicon, is over-integration. The traditional CPU + GPU + RAM + SSD setup was gone and everything ended up on one single board. The first three of those four major components in fact ended up in something we…
