Podcast Spotlight — 15 February 2023
This week:
· Shows that appear on the Apple and Spotify podcast charts are more likely to include trailers
· Cleaning, commuting and cooking: when do Americans listen to podcasts?
o Cleaning, commuting and cooking: when do Americans listen to podcasts? (yougov.com)
· Podcasts lose their edge
o Podcasts lose their edge, with slowing advertising and fewer newcomers (axios.com)
Shows that appear on the Apple and Spotify podcast charts are more likely to include trailers
From Podnews
Correlation is not causation naturally, but while only 14% of podcasts have trailers marked as such in their feeds half of the top charting podcasts on Apple and Spotify have trailers.
Both of these services surface trailers for podcasts and make them a useful discovery tool. They can be the first thing a potential listener finds and can be a mark of professionalism.
This reminds me that mine is very old and needs updating. That’s a task for this week.
Cleaning, commuting and cooking: when do Americans listen to podcasts?
From Podnews
In the big push to video podcasts it seems like many of the proponents don’t seem to understand how people consume their content.
The linked article has many interesting stats, so go take a look, but the main point of interest for me is this
“About half of Americans (49%) who listen to podcasts do so while doing household chores, the most popular podcast-listening situation. Commuting to work, another activity that requires eyes and not quite all of one’s attention, is second at 42%. This is followed by working out and cooking/baking, both at 29%. While many situations are equally appealing to different genders, there are a few with significant differences. Women are more likely to listen to podcasts while doing household chores (55% vs 43% of men) and while cooking/baking (35% vs 22%). Men are more likely to listen to podcasts while working out or doing sport (32% vs 26%).”
Podcasts lose their edge
From Podnews
Axios joins the chorus of mainstream outlets claiming that podcasting is in trouble, and like many of these stories I’m alternately annoyed and delighted.
Many of the claims they make are based on the large business entities contracting and making cutbacks, and while I feel for the people struggling from these cuts, I feel that big money has been mostly bad for podcasting.
A few people have had great paydays, but the gravity of Spotify and other investors have warped the perceptions and conversation around the medium that is largely still pirate radio at its core.
Looking to start your podcast in 2023?
I can help you through the whole process from setup recommendations, hosting, registering your show wherever it needs to go and editing and publishing your episodes.
Establish your authority in your field and create your personal brand and the only thing you need to do is spend a few minutes a week on a microphone.
Check out my site here
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Dave Couto
