Podcast Spotlight — 26 April 2023
This week:
Pew Research Examine Podcasts as a Source of News and Information
· Spotify loosens its grip on exclusive podcasts
· Podcast listening is *very* fragmented
· 5 signs your podcast is due for a makeover
· Want to start a podcast, but you don’t have the time or know where to start?
Pew Research Examine Podcasts as a Source of News and Information
Via Podnews
Full story here:
Podcast listening contionues to grow, more people than ever are listening to them repeatedly. But what do people look for?
Pew’s research finds that while many people find news on their podcasts, very few go to podcasts specifically for news, or listen to the official podcasts of news organisations.
Spotify loosens its grip on exclusive podcasts
From Hot Pod
Gimlet Media who were bought out by Spotify have been exclusively distributed by Spotify since. But exclusivity is bad business, and Gimlet are starting to distribute their shows more widely.
After all. What is a podcast without an audience? And you need to be where the audience is.
Podcast listening is *very* fragmented
Via Podnews
Full story here:
While there are many massive podcasts out there, a recent survey shows that the audience is very fragmented. So while Joe Rogan has a massive audience, it’s still only the tiniest bit of the audience.
“Only six podcasts were mentioned by at least 1% of those who volunteered an answer: The Joe Rogan Experience (named by 5% of those who gave a response), The New York Times’ The Daily (2%), Crime Junkie (1%), The Dan Bongino Show (1%), NBC’s Dateline (1%) and The Ben Shapiro Show (1%). Looking at all U.S. podcast listeners, as opposed to just those who gave a podcast, no single podcast was named by more than 3% of listeners.”
5 signs your podcast is due for a makeover
You started your podcast with a specific vision. But things change. You do, your audience does, and maybe your podcast isn’t as relevant as it was., Or is now stale for you?
What are the signs that you need to give your show a makeover?
Want to start a podcast, but you don’t have the time or know where to start?
I can get your podcast started right with very little effort on your part.
From registering your show everywhere it needs to be, to artwork, editing and ongoing production duties I can take the pressure off.
You get on the mic, I’ll do the rest.
DM me on LinkedIn, find me on the web, or drop me a mail dave@brightvoxaudio.com