A.I. in Web Design: How to Create More Engaging Experiences on Your Website

Trends in advanced technologies such as artificial intelligence (AI) are sweeping across all industries. And website design hasn’t been forgotten. At Brightscout, we take trends into consideration for creating our visual design strategies and put our own input to generate trends of our own. We don’t settle, we create.

So, where were we? Ah yes…Designers are increasingly employing AI and data analytics to weave seamless, secure, and optimized websites. In fact, ecommerce websites are among the driving forces behind the skyrocketing AI market growth- 2021 saw the global value of AI ecommerce tools hitting the $3.71 billion mark.

You want a piece of the cake that AI is dishing around. Right? The trick is to hop onto the AI-powered trends making waves in the website design world. Here are some of them:

3D Web Designs

After seeing how the gaming world has embraced virtual reality (VR), web designers are welcoming three dimensions. And guess what’s powering this trend? The answer is machine learning (ML) plus artificial intelligence (AI).

In fact, recent years have witnessed websites ushering in simplistic 3D elements such as layering, shadows, and animations. These website users can now enjoy a more “real” experience.

If you’re dealing with physical products, you know that users want to view all its angles to ensure they’re getting what they see. There’s no better way of displaying your item than through 3D designs. It allows users to view a more detailed and fuller image from the comfort of their coaches.

Brighter and Broader Designs

Funky designs are storming the web design world. Designers can use it to craft intriguing elements such as imagery, fonts, and lighter components.

Advanced AI tools like BeFunky and Canva are leading this change. The software technologies power the creation of unique shapes and elements that you can incorporate into your layouts.

This trend allows users to interact more with your website while having fun. And the best part? User simplicity remains intact, ensuring the website visitor doesn’t lose focus.

Black and White Simplicity

Simplicity is among the main things to consider when designing the user experience. That’s why designers swear that the monochromatic simplicity of the black and white color scheme is here to stay, despite the reign of color TV.

AI software can transform some images into black and white for a focused view. That way, your website won’t throw users into a confusing array of colors.

Homepages Without Images

Most websites’ home pages welcome visitors with images. But companies are increasingly embracing minimalistic aesthetics for simplicity. These players also desire websites that emphasize their brand’s value and purpose.

But that doesn’t mean leaving a homepage empty. Instead, you can replace those huge images with other elements like animations, large fonts, and shapes.

That’s where AI automated testing comes in. Designers can use AI software to suggest homepages with images (or other elements) and those without. You can then conduct split-testing to identify a design that roars above others regarding conversion rates.

Scrolling Text

Scrolling text is another trend gaining momentum in this era. That means the world might usher in one-page sites- platforms that contain all information on a single page.

But the traditional way of building a scrolling text can be a tedious task. It often involves crafting multiple different frameworks using software like Canva.

AI takes this pain away for good. The advanced technology can also boost the display of scrolling text by tweaking factors like speed and transparency. The result is an improved user interface and user experience.

AI Chatbot- The 24/7 Reps

Whenever a user lands on your website, they need answers right there and then. Force them into an unwanted treasure-hunt, and they’ll leave in a huff. And human representatives may not always be available or have all the correct answers at their fingertips.

AI-powered chat bots are game changers that have proved helpful in boosting customer service. Don’t take our word for it: According to research, almost ¾ of companies employing these technologies witness more than a 10% increase in customer experience.

These virtual assistants use natural language processing (NLP) to decode textual or speech input and simulate conversation. Their excellent interaction with customers is what sets them apart from human assistants.

A chat bot works around the clock without experiencing issues such as frustration, stress, and burn-outs. It can also take on any customer complaint and tantrums without lamenting.

Instead of seeing this technology as a threat, human representatives are realizing that it’s their best workplace ally. It can boost human representatives’ productivity and make customers happy. So both technology and humans will always have a place in the customer journey.

AI Quantitative User Testing

Testing your website’s usability is the first step in ensuring a seamless user experience. A lot of data goes into this testing: Drop rates, length of session, type of device, the quantity of daily visitors, screen captures, etc.

Traditional testing methods can be tedious, time-consuming, and prone to errors. That’s where AI-powered technology comes to your rescue. It can handle a behemoth of data and offer in-depth insights into user behavior.

Highly Personalized Content

Your website content is king and queen. So make it roar above the internet clutter. But dishing out cookie-cut content to every website visitor no longer cuts it.

The trick is to go personal. And AI makes this goal very possible.

AI helps group pictures according to their content through image recognition. The software pinpoints and compares patterns in various images within seconds. It can even learn user behaviors and prioritize photographs and content.

Are you looking to recommend offerings that match products or services that a repeat customer bought previously? AI can help you do that on the landing page and enhance user experience. The user will likely be interested in those products, boosting your chances of scooping more revenue.

With this capability, analyzing vast amounts of data sets (individually and holistically) becomes a breeze. Your site can then group visitors with specific patterns into various categories and suggest appropriate images.

AI Diagnostic Tools for Website Design Issues

Even the best designers encounter issues along the way or during the website operation. And diagnosing those problems with conventional tools can be time-consuming and costly. But AI promises to change things for the better.

AI diagnostic tools smoke out every issue- from clunky layouts to missing features. And the best part? You get actionable recommendations on how you can improve your site.

The technology helps you understand users, their pain points, and their desires. That way, it’s possible to tailor a website that draws a smile across customers’ faces.

We see you wondering, “How can ML and AI make this happen?” Here are several ways:

• Learn historical user behavior and design trends
• Use the past data to forecast future behaviors
• Tailor content to personalize user journeys

Google’s “Smart Reply” and Facebook’s “Suggested Posts” are excellent examples. These behemoths employ AI to personalize responses to users’ queries and searches.

Enhanced Website Design Cybersecurity

Every year, cybercriminals get better at gaining access to company websites. But AI promises to help websites leave these hooligans in the dust. AI-powered security tools can analyze website visitors’ data to unearth and block potential threats.

Cyber attackers often build on historical threats and exploitations to roll out new attacks. In fact, research on the evolution of Sysrv botnet revealed that most novel strains of the threat originated from intermarrying existing malware codes.

Basic tweaks in standard anti-malware tools cannot keep up with this linear evolution of threats. On the other hand, AI uses advanced machine learning to learn previous threats and predict future attacks perfectly.

AI SEO to Supercharge Ranking

In the eyes of Google and other search behemoths, user experience is among the crucial factors in ranking websites. AI helps here too. In fact, all the above trends can supercharge your search engine optimization game in today’s world.

This cutting-edge technology can analyze the connection between websites, web pages, and rankings. Instead of waiting for months to win the game, you get automated, lightning-fast, and actionable tactics.

Pinpointing topics to cover are science and art that you need to get right the first time. AI spots trending topics, fresh ideas, and competitive gaps in your industry. You won’t waste time speaking about irrelevant or outdated topics.

Content marketing isn’t a post-once-and-forget homework. Google loves evergreen and updated content as much as it adores mature pages. But identifying and refreshing outdated content and links can be a full-time career.

AI solves this problem by supplying dynamic links and content updates. You can leverage mature pages’ link equity to boost the ranking of new pages.

Befriend AI Website Designs To Power User Experience

Time to revolutionize your website designs using AI to make users happy. The result will be increased revenue, repeat customers, and endless streams of referrals.

But your plate is already packed with other equally crucial tasks. And hunting for experienced designers that understand advanced technology isn’t a walk in the park.

That’s where Bright Scout comes to your rescue. We help brands improve their website and app design using advanced and futuristic technologies. Contact us today to see how we can be the right fit for your company.