How to Protect and Focus Your Energy Wisely
Your time isn’t infinite and everyone wants it
With the rise of social media and the app economy, companies have shifted their focus from your wallet to your time and attention. They know that if they own your attention, they’ll have more chances to get your money later anyway. They also know that if they dominate your time, publishers and advertisers will spend anything to be where you are.
The average American spends more than 10 hours each day staring at some screen. I’m sure this varies a bit by age, geography, and occupation. But, I know that my social and work circles spend a helluva lot more than 10 hours a day on their devices.
We all talk about the important things we want to accomplish in our lives. We want to work out and be healthier. We want to spend more time with the people who matter the most to us. We want to travel to amazing places and create memories. We want to write that bestselling novel that we keep promising ourselves that we will publish someday. We want to escape the 9–5 grind at a reasonable point in our lives, and finally be able to do those things we always put on the back burner. But, somehow we end up scrolling through our favorite social feed and put it all off for another day.
