Do Zombies need personal branding?
[this text is published as a classroom exercise draft]
Of course they don’t, but the point here was just to check what is the optimal length for a heading.
When it comes to that, there are many other specific requirements that a good, or even only adequate heading should have. But we’ll come to that in a moment. The point is that, no matter how compelling and detailed your story may be, it will have a better chance to be read if you keep your titles short, relevant and engaging.
Short titles make it easy to feature lists of them in a publication. However, bear in mind that the overall effect must be considered carefully. Since we were speaking of zombies, here are some examples — taken from the BBC website — of short and punchy lines where the word “Death” is repeated too often.
