INFLUENCERS: WHAT KIND OF SPECIES, ARE THEY?
If you would ask Wikipedia to explain to you what an actual influencer is they`d answer with something like this; an influencer is a form of marketing strategy that focuses on specific key individuals rather than a greater target. An influencer could be understood as a kind of testimonial advertising but it really isn’t. Influencers play the role of the buyers and explain to you, as a consumer, how to use a specific product or why they bought it and why you should buy it. And by product, I mean everything can be advertised, from makeup to menstrual cups to clothes. One of those famous Instagram Influencers was an Australian teenager girl named Essena O´Neill who had over more than half a million followers. But she’s now claiming that social media ‘is not real life’, in fact she quit the platform and deleted more than 2.000 photos and radically rewrote the captions of those posts that remained: ‘social media … consumed me’. Is self-promoting destroying the people, the so-called Influencers, behind the pretty pictures? So, what kind of species are they?
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