Job Board | Case Study
About Company
Monster India, India’s leading online career and recruitment resource with its cutting edge technology provides relevant profiles to employers and relevant jobs to jobseekers across industry verticals, experience levels and geographies. More than 200 million people have registered on the Monster Worldwide network. Today, with operations in more than 40 countries, Monster provides the widest and most sophisticated job seeking, career management, recruitment and talent management capabilities globally.
Problem Statement
The home page of Monster website is not easy for you to find better jobs/companies matching your profile because in the home page there are so many elements and so many colours are using, which is distract to JOBSEEKERS. Now create a new home page design for stronger job search, empowering job seekers to identify the best opportunities and apply.
Project Goal
- Develop a new home page design which should be user friendly and interactive.
- Improve features that eliminate user frustrations.
- Integrate online company reviews for enhanced experience — Add-ons.
STAGE 1 | RESEARCH
RESEARCH PLAN
Background
Monster India, India’s leading online career and recruitment resource with its cutting edge technology provides relevant profiles to employers and relevant jobs to jobseekers across industry verticals, experience levels and geographies. More than 200 million people have registered on the Monster Worldwide network. Today, with operations in more than 40 countries, Monster provides the widest and most sophisticated job seeking, career management, recruitment and talent management capabilities globally. Monster India started its operations in 2001. Headquartered in Hyderabad, the company has presence in 11 other cities of India viz., Mumbai, Delhi, Bangalore, Chennai, Pune, Kolkata, Ahmadabad, Baroda, Chandigarh and Cochin.
The home page of Monster website is not easy for you to find better jobs matching your profile because in the home page there are so many elements and so many colors combinations, which is distract to JOBSEEKER. Now create a new home page design for stronger job search, empowering job seekers to identify the best opportunities and apply.
Research Goal
- Determine the needs and expectations of JOBSEEKER and identify what drives their motivation to view Home Page.
- Identify the pain points of JOBSEEKER and what difficulties they face when they go to home page.
Participants
- Male and Female
- Primary participant’s age group 21–39 and Secondary participant’s age group 40–58
SURVEY
A research plan was formulated to determine the demographics of potential JOBSEEKER — their needs, expectations and what drives their motivation; analyse the scope of current Indian job portal industry; assess competitors market positioning and analyse their website functionalities / features; identify pain points of consumers and what difficulties they upload there resume or view other elements .
Pain Point
- Providing too many information in home page is just to create a user account
- Complicated product filters (there are two types of auto suggest appearing. 1. List View 2. Tag View)
- Unable to understand which one is recommended for me.
JOBSEEKER Needs
- UI should be easy to use
- Show related companies in featured jobs
Possible Solution:
- Job recommendation based on history of resume.
- Search and filters should be easy to use.
COMPETITORS MARKET POSITIONING | COMPETITORS ANALYSIS
At its very core, LinkedIn is a professional networking tool that facilitates effortless communication between employees, peers, businesses, and consumers. And while it’s much more than a job listing site, one of the key aspects of LinkedIn lies in job search functionality.
Pros of Using LinkedIn
The great thing about LinkedIn is that most people are already on the site. (At least you should be if you’re looking for a job.) This means there’s very little additional setup or registration that must take place in order to start finding jobs. Furthermore, you can rest assured knowing that any business you’re interested in working for is on LinkedIn. This makes LinkedIn an extremely comprehensive tool.
Cons of Using LinkedIn
Because LinkedIn isn’t a job site in the traditional sense of the term, it’s not the easiest option. Companies aren’t always willing to list openings on LinkedIn for fear that it will damage their reputation. This means you have to do a lot more digging to actually find which opportunities exist.
Naukri.com
Perhaps the most well-known job site on the internet, Naukri is a powerful resource for job seekers in any industry. It has a number of unique features and essentially establishes the standards for the rest of the industry.
Pros of Naukri
Naukri is very functional. The most unique feature is the ability to block your resume from certain companies. This is beneficial if you’re currently employed and looking for a new job, but don’t want your current employer to know you’re on the hunt. Naukri also offers incredibly advance filtering options and a helpful resource centre.
Cons of Naukri
The biggest downsize to the size and popularity of Naukri is the presence of spam and redundancy. Businesses know that Naukri has a huge audience and will attempt to take advantage of this exposure. Unfortunately, this often ruins the user experience and frustrates people who regularly visit the site.
Indeed
While relatively new compared to Naukri, Indeed has skyrocketed in popularity over the past few years. The site provides job seekers with an aggregated database of job postings from across different company websites and job boards and presents them in a simple and seamless format.
Pros of Indeed
The power of Indeed lies in the aggregated database. In theory, it’s supposed to streamline the job search process by eliminating the need to visit dozens of different sites to find relevant opportunities. Another benefit is the email feature, which sends updates straight to your inbox.
Cons of Indeed
Indeed is sort of a no-frills job site. The navigation and layout isn’t as aesthetically pleasing as other sites, and it offers very little in terms of additional resources. It’s just a search engine for job listings, which makes it somewhat redundant if you’re already using other sites.
Competitor Analysis
- LinkedIn leverages the job-based social network to build personal career reputation and trust as its differentiator.
- Indeed and Naukri focuses on providing online job opportunities.
STAGE 2 | SYNTHESISING USER RESEARCH
PERSONAS
A persona was built that resonates with their goals, needs and frustrations. A back-story for the persona was created to resemble Jobseeker’s job portal. Following which an empathy map was developed using patterns observed from inputs provided by participants.
STAGE 3 | DESIGN
WIREFRAME
Before beginning to design wireframe, various sketches were made to build variations on the homepage to establish a basic structure. A low fidelity wireframe was designed using Sketch for important pages.
PROTOTYPE
An interactive high fidelity prototype of Monster home page desktop website was created using Photoshop/Sketch.
Some other design samples are:
As a UX designer you should understand, the product is for users not for us.
