Introducing T-Axis: The Smart CRM for Token Sales
The token economy is disrupting the traditional venture capital model of funding. New-age startups are turning to instruments like Initial Coin Offerings (ICOs), and the increasingly popular Security Token Offerings (STOs), to reach investors directly.
A token sale is a unique opportunity that gives businesses a chance to engage customers in innovative ways through the entire lifecycle and make token holders brand advocates for life. However, many businesses still rely on legacy systems to manage their token sale process. By depending on traditional CRM systems, or worse still, excel sheets, these companies fail to unlock the real potential that lies behind ICOs and STOs.
After working with multiple ICOs, we discovered that traditional CRM systems are simply incapable of handling the demands of token sale processes. ICOs and STOs require specialised platforms that are designed around the token sale process. That’s why we built the Token Sale Affiliate Expansion Integrated System or simply T-Axis — a robust CRM platform that radically transforms every touch point of the customer lifecycle.
Our CRM solution helps to to build a growing multi-channel sales network through sophisticated referral mechanisms that put token sales on auto-pilot. T-Axis expands the very definition of CRM from Customer Relationship Management to Customer Relationship Marketing through affiliate marketing functionalities that general-purpose CRMs simply cannot match up to!
For any token sale process to be successful, autonomy, time-cost efficiency and continuous value generation are the key elements. T-Axis is built with these core elements right in its DNA.
Autonomy — We understand that businesses want to get even the little things right. T-Axis offers a set of customisable features that allow organisations to control every aspect of the token sale at any stage. The levers of success are now truly in your hands!
Time-Cost Efficiency — For any token sale process, time is at a premium while costs should be justifiable to all stakeholders. Our turnkey solution not only helps market tokens fast, but also delivers this at an exciting cost enabling maximum value to accrue to the core business.
Continuous Value Generation — Most CRMs stop at providing customer relationship management and analytics tools to businesses. However, the T-Axis CRM that enables users to become the voice for your company. Customer relationship does not end after the token sale; in fact, the post-sale period is one of the best times to engage token holders and foster trust in the brand. T-Axis incentivises token holders to become brand advocates. Who better than customers to do the bidding for any business?
CRM Simplified. Sales Amplified.
T-Axis is the one-stop CRM for end-to-end management of a token sale process. It eliminates the need to toggle between multiple systems to manage different aspects, bringing the focus back on the token sale itself. Come and simplify token sales with the T-Axis CRM.
Pre-Token Sale — At this stage, data collection is key for the token issuers. The T-Axis CRM comes with an in-built KYC engine to ensure compliance while collecting data. In addition, the CRM is also fully compliant to STO and asset-backed token standards. You can also control user-role customisations right from the pre-sale stage.
During Token Sale — This stage is the centre of action where active user management is critical to token sale success. T-Axis CRM offers an intuitive contribution dashboard that keeps track of key metrics. You can also set up powerful bounty campaigns along with multi-tier referral reward systems. The entire token sale process is safeguarded through in-built security features.
Post Token Sale — It is amazing to see how many ICOs lose momentum after the token sale process. T-Axis takes the momentum forward by facilitating client expansion through its affiliate marketing features. It also enables the distribution of tokens seamlessly. The strong emphasis on relationship marketing after the actual token sale ends is what will make businesses stand out from their competition.
Most businesses in other industries view CRM only as a marketing tool. For ICOs and STOs, CRMs are more than just marketing software. A CRM is a critical foundational block which can set the tone for the entire token sale process. If businesses do not get the token sale right, their idea may never even see the light of the day. Hence, it is extremely important to embrace platforms which understand the pulse of the blockchain and crypto industry. In T-Axis, we have built a comprehensive solution which can seamlessly integrate with existing business systems and offer a wide-range of tools that will support your vision during and even after the token sale round. Get the T-Axis edge now!
Ask for a free demo today!
About Broctagon Fintech Group:
Broctagon Fintech Group is a conglomerate with core competencies in total fintech solutions. They span comprehensive corporate consulting services and technological solutions that are fully developed in-house. The group is driven by a 300-strong team of professionals spanning 6 countries specialising in providing advanced, dynamic and turnkey innovations.
For more information about Broctagon Fintech Group, please access these online channels:
Website: http://broctagon.com/
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Originally published at medium.com on November 26, 2018.
