Why it’s difficult to work Agile in Advertising agencies

There are advertising agencies out there that work Agile. But very few. And only the ones with the nerve. It is something “unapproachable” by Advertising savvies. Let’s see why (not).

The brief

Most Advertising agencies (digital and non digital) work using the Waterfall approach. Meaning brief comes in, then you do a kick-off with the client, after that a debrief with the internal team and you take it from there, step by step.

People just got used to working that way and it feels easier — however it’s just a matter of getting comfortable with the ways of working. Adopting Agile means getting out of the comfort zone, starting to work on a different framework and ultimately trusting people more. Why isn’t this working in Advertising?

Read full article on the link below.

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Maria Vintila (Nistor)

Written by

I’m a doer and a realist. I’m a founder, writer and cook at http://brunch.media and http://cooktosmile.com I’m an Ogilvee at Ogilvy Healthworld.

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To read even if you’re on a diet!