Collision Conference 2019: GenZ Consumers- The Next Big Market
Published in
1 min readJun 28, 2019
Tap, swipe, snap…all behaviors that are woven into the mobile generation (aka Gen Z). Gen Z consumers are growing up and they are already 61M in the U.S. alone. Bigger than millennials and Gen X, this generation (born after 1996) grew up with smartphones, on demand services, and social media. We discussed some of the consumer and investment trends in Gen Z at #collisionconference2019. BRV led investments in ZeeMee and Blue Fever, both of which focus on the Gen Z consumer. Check out the panel here:
