7 Ways To Deliver the Greatest Mobile Messaging Experience

And it has nothing to do with what you want. Wanna know what this is all about? The point is that nowadays the Internet is predominated by the mobile messaging. No wonder, texting on a go has become a common phenomenon, and not without the help of the up to date mobile devices. The major task of any text messaging service is to keep pace with the Internet centric world and adapt the business to the mobile messaging the best possible way.

Sure thing modern users are more likely to open and look through their email or SMS on their mobile devices, communicate via their mobile chat apps in Facebook, use instant mobile messengers like WhatsApp and Viber, even for business purposes. Obviously, there is a need of developing an effective communication plan keeping that in mind. The next question will be how to do that best of all?

Make it mobile-centric

It’s common that the world nowadays completely relies on the Internet. Thus, according to the official data in April 2017 the number 1 operating system that broke the record was not Windows as you might think, but Android for mobile devices. No wonder, the mobile devices are truly dominant players online. Desktops or laptops can hardly be moved anywhere, but they are more likely to be checked out when an email or SMS are delivered.

Thus, the users nowadays are more willing to interact with your brand on a mobile device first, and second — on common desktop devices while not on the go. It’s been proved that more than a half of google search entries are made from the users mobile devices.

So, imagine if the initial experience with your brand is mobile, how it’s gonna look like? So, the first thing to do is to imagine how the email or SMS will look in a palm of your user’s hand. And this is going to be somehow a scary prospect because this is the matter of changing our mindsets already.

Allow the users decide

You should allow your faithful users to choose and decide how, when, and where to read the messages. For that, you should be curious about that and make research that will enable you to predict the user’s behavior. Taking this into account further, gives your customers a choice of receiving messages by SMS, email, or even via chat, and ask when they want to get their long waited messages.

Make it appealing

Take everything you’ve got from the previous work: any statistics, blog content, email copies, landing pages, etc. and turn it to be a real candy. Keep in mind that the user sees everything on a small screen, so you have to adapt the design and the content to mobile version. On a desktop you make sure the text is big enough to be readable at once, but not to dominate the whole area. Images have to be well-adjusted, as well, not to interfere with the user’s experience.

It means spending more time on smaller layouts. But it’s worth the time, indeed. The point is that it may be quite tricky to achieve — a perfect mobile layout, worth the effort because the customers open, read and are more likely to absorb what’s written in your text message on their favorite mobile devices. At least when your SMS are readable, and the emails — visually appealing, it will be easy to catch the reader’s attention and keep it as long as possible. Besides, your customers will react right.

Make them share

The truth is that when you make your messages highly shareable, you care for your reader and help him/her save that message for later, moreover, pass it over to someone else. This chain may be endless, often making certain messages truly viral. Here sky is the limit is choosing tools: from social sharing buttons to quick links for Slack or Evernote, etc.

No one argues that it’s tricky, but worthy. Your effort will be fully paid because the customers open, read, and figurally eat the information from the messages you send on their mobile devices. Even if the customers do not react on them right, at least they will do it later if the message is readable, or kick someone else into motion.

Do not forget that making your content shareable doesn’t necessarily mean putting it on social media, it’s about helping people who consume your content share it with other people they work with.

Be them-centric

You’d better change the dynamic from you-centric to them-centric, where you are determined by your customers. It’s natural, because what you do — you do for them. Keep that in mind. User experience is all about his or her journey throughout your business. However, creating user experience is about deciding on what you can do for your customers.

Thus, while creating and delivering great mobile using experience you should understand how your customers are gonna use their mobile devices. And how they are going to accomplish what they want.

6. Be passionate about support

Passion for work is the best remedy from the failures. For better performance of your enterprise, be always passionate to help and support your customers no matter what. And do not forget to treat the team members the way you wanna treat your customers. That’s a success formula.

7. Keep your communication personalized

It means not only incorporating the users’ names into your email or SMS templates. Besides, it’s not about getting interesting offers, news or deals only. It’s all about human relations. What your customers want is the feeling that you get them, and get them hard.

Communication with the customers is about that real sense of connection that draws your customers back again and again. You should establish this connection and keep supporting it no matter what. It demands a personal approach, indeed.

By methods for customizing your instant messages, your services, or any data passed on to every client, you make it a great deal more probable that you’ll get a “hit” — i.e., provoke somebody’s advantage.

What’s more, your message emerges from impersonalized communications, you exhibit to your clients that you comprehend their identity and what they are into, and so on.

So, as you see, you have to win over the target audience with SMS has become more competitive and frightening process than ever before. However, with a persuasive and engaging content that will be easy. The most important is to deliver your message in a clever, clear and compelling way. In a nutshell — make it stylish.

To outtake your competitors, to increase the amount of money that you have, to make money, what to do, what you need to keep pace with what is going on on the market of the digital world and re-assess content and delivery, and to quickly adapt to the changing tastes and needs of your audience. So, trim the sails to the wind and good luck!

Also, feel free to share your own experience in comments below!